The Trusted Adviser Episode 17: Building a Brand with Keith Barrett of Reverb Media

In this episode, Rob Pyne sits down with Keith Barrett, Managing Director of Reverb Media, to explore the power of public relations in financial services. With a background in journalism and two decades in the media industry, Keith shares how strategic storytelling and well-executed PR can help financial planning firms stand out, build trust, and engage meaningfully with both clients and industry.

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Topics Discussed

  • What Public Relations Really Means for Financial Services
  • Building and Communicating Brand Strengths
  • Standing Out in a Crowded Advice Industry
  • Authentic Thought Leadership That Editors Trust
  • Using Social Media to Support Strategic PR
  • Navigating Crisis Communication with Confidence

Show notes and transcript

For the full show notes and transcript from this episode, head to the episode page on The Trusted Adviser Website here:

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